“Calculations that used to take us a week are now done in minutes. That saves us a huge amount of time and money.”
Why urban green is crucial
The 3-30-300 rule is scientifically grounded: green contributes to health, biodiversity and liveability. Urban greening is essential for future-proof cities. Monitor greening and steer towards concrete goals.
3-30-300
Evidence-based rule
Biodiversity
Nature in the city
Cooling
Heat effect
Liveability
Health & wellbeing
75%
Less depression (literature)
8°C
Less heat with green
25 min
Daily exercise
How Green Insight works
Policy officers and ecologists see how much green there is per neighbourhood and how it relates to the 3-30-300 rule. Analyse greening opportunities and test plans.
Green space and liveability per neighbourhood
Make trees, parks, paved surfaces and the 3-30-300 rule visible per neighbourhood. This shows where greening has the most impact.
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“The 3-30-300 rule is the first evidence-based standard for urban greening worldwide.”
The 3-30-300 rule: scientifically grounded
Developed by researchers at the University of British Columbia: how green contributes to health, biodiversity and liveability in cities.
3 visible trees
From every point in the living environment at least 3 trees should be visible. This supports mental health and stress reduction.
30% canopy
In every neighbourhood at least 30% of the surface should be canopy. This provides cooling, air purification and biodiversity.
300 metres distance
Every home should be within 300 metres of a park or green space. This guarantees access to recreation and nature.
Green Insight: complete greening monitoring
A comprehensive toolkit for municipalities taking urban greening seriously. From policy to practice: measurable results for a greener country.
3-30-300 compliance
Detailed monitoring of all three greening norms with updates.
- Automatic compliance checks
- Trend analysis over time
- Benchmarking between neighbourhoods
- Generating action items
Biodiversity index
Analysis of species richness, ecological quality and nature value.
- Species inventory
- Ecological valuation
- Habitat quality
- Breeding bird monitoring
Cooling effect
Analysis of temperature reduction through urban green.
- Heat island effects
- Temperature differences
- Cooling reach analysis
- Seasonal variation
Liveability score
Integral assessment of green living environment and health effects.
- Green accessibility
- Social cohesion
- Mental health
- Physical activity
Advanced analysis capabilities
Data & reporting
- Automatic quarterly reports
- Historical trend analysis
- Benchmarking between neighbourhoods, districts, building types and housing associations
- Stakeholder dashboards
Measures & planning
- Map layer and project overview
- Cost-benefit analysis
- Citizen participation tools
- Subsidy optimisation
Policy development
- 3-30-300 policy plans
- Develop green strategies
- Subsidise applications
- Monitor goals
Citizen involvement
- Green in your neighbourhood
- Participation platforms
- Awareness campaigns
- Local initiatives
Project evaluation
- Before and after measurements
- Project ROI
- Share lessons learned
- Develop best practices
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Fully integrated
Green Insight is seamlessly integrated into the ESG-Maps platform, together with all your other sustainability data for one complete picture.
Green Insight
What customers say
Experiences from organisations working with ESG-Maps.
“We present our expertise as interactive map applications, not dry reports. Colleagues without technical knowledge can use them too — DZHK is an essential foundation for policy-making.”
“DZHK has helped us make sustainability data accessible to everyone. The platform combines powerful visualisation with an easy user experience.”
“Together with MapGear (DZHK) we built a realistic solar potential forecast for Groningen in 2035 — combining data on roofs, heat pumps, electric driving and policy choices.”
“Together with MapGear (DZHK) we developed the TransitiePlanner for energy, climate adaptation and mobility. We are building a dynamic dossier for sustainable business parks.”
“DZHK has helped us plan and deliver our energy transition projects more efficiently.”
“With Asbestdakenkaart we finally have an overview of our asbestos data and remediation progress. One place to prioritise, monitor and report.”
“Calculations that used to take us a week are now done in minutes. That saves us a huge amount of time and money.”
“We present our expertise as interactive map applications, not dry reports. Colleagues without technical knowledge can use them too — DZHK is an essential foundation for policy-making.”
“DZHK has helped us make sustainability data accessible to everyone. The platform combines powerful visualisation with an easy user experience.”
“Together with MapGear (DZHK) we built a realistic solar potential forecast for Groningen in 2035 — combining data on roofs, heat pumps, electric driving and policy choices.”
“Together with MapGear (DZHK) we developed the TransitiePlanner for energy, climate adaptation and mobility. We are building a dynamic dossier for sustainable business parks.”
“DZHK has helped us plan and deliver our energy transition projects more efficiently.”
“With Asbestdakenkaart we finally have an overview of our asbestos data and remediation progress. One place to prioritise, monitor and report.”
Get started with Green Insight
Request a demo for 3-30-300 monitoring and greening insights.
ESG-Maps products are already used by:
Trusted by municipalities, provinces and organisations in the Netherlands and Belgium
Frequently asked questions
Answers to the most frequently asked questions about Green Insight.
The rule stands for: at least 3 trees visible from every home, 30% canopy in every neighbourhood, and within 300 metres a park or green spot. It is a scientifically grounded guideline for urban greening. Green Insight shows per neighbourhood and district how you score on these three norms.
Canopy and green cover are updated annually based on current satellite and aerial imagery. That lets you follow trends and monitor the effect of greening measures.
Yes. The 3-30-300 analyses and maps support policy plans and subsidy applications. Many municipalities use the reports for programmes such as the Green Revolution or provincial greening subsidies.
Yes. We offer API access and export to common formats (including GeoJSON, WMS). Connections with ArcGIS, QGIS and municipal portals are possible.
Contact us
Want to know what we can do for your organisation? Contact us for a no-obligation demo. Special requirements? No problem — leave your details below.